Meet The People

The Tanzania Cultural Tourism Programme

The Tanzania Cultural Programme was launched in 1997 to give local communities the opportunity to improve their economic livelihood by participating in tourism activities. Co-ordinated by the Tanzania Tourist Board, supported by the Ministry of Natural Resources & Tourism, there are currently some 60 initiatives operating in various parts of the country.


Tanzania is endowed with the rich heritage of 120 ethnic tribes and the Cultural Tourism Programme provides visitors with an authentic cultural experience and a unique insight into the daily lives of the local people.

The Cultural Tourism Enterprises offer visitors the opportunity to leave the safari vehicle behind and spend time in local villages interacting with the people. The activities offered are as diverse as the villages, and include preparing local cuisine, making wine, helping to process coffee beans, learning how to make local handicrafts, and learning traditional games and dances. The cultural enterprises also host a number of music and dance festivals that attract many visitors because of their authenticity.

Leave your vehicle behind and walk through the tropical slopes of Mount Meru and Mount Kilimanjaro. Meet the Maasai and learn of their almost forgotten traditions and a way of life that is so closely linked to nature and wildlife. Listen to drumbeats and interpret music and dances inherited from ancient ancestors. Learn the history of the Swahili Coast. Explore the savannah’s on camelback. Boat down a river, or row on one of the many lakes. Paddle
between mangroves, learn about traditional plants and medicines, experience a camel ride, or sail to pristine sandy islands. Climb a holy mountain and benefit from the diagnostic methods of a traditional healer.

Taste the local cuisine

Tanzania has a unique and varied cuisine. There is an extensive use of coconut milk and spicy foods. Other distinctive foods include Kisamvu (cassava leaves), Maharange (beans), Nyama choma (grilled meat), Wali (rice), Ugali (maize porridge) and Goats Meat.

In Zanzibar take a Swahili Cooking course and shop for ingredients at the local markets. Here you can find all types of bananas, mangoes, and countless other fruits and spices. And then, in the evening, listen to ancient legendary tales around an open fire. An experience you will never forget. And sample the local brew!

In one of the newly opened cultural enterprises, Lyamungo Sinde, a village in the foothills of Mount Kilimanjaro, tourists can enjoy the scenery of the highest mountain in Africa while staying with villagers to make handicrafts out of banana leaves or fish in the Weruweru River.

Tourism to these villages directly supports the local community. Over 4,000 Tanzanian people benefited from a direct income in 2018 due to the success of the Cultural Tourism Program. A portion of the income from tourism for each enterprise is used for community development such as renovating schools, providing books for students, tree planting projects.

For further information contact:

Cultural Tourism Programme
Email: |
Tel :+255 272050025

Tanzania Association of Cultural Tourism Operators (TACTO)
Email: | |


Seven New Cultural Tourism Enterprises include:

Amani Cultural Tourism

Located in Arusha region, Amani Cultural Tourism offers incredible opportunity to explore culture and lifestyle of Wameru tribe through rural cycling tours, visiting coffee farms, guided market visits, waterfalls and forest hikes. If you are looking for a place to acclimatize before climbing Kilimanjaro or Mt. Meru this is a place to go. Their tailor made hiking tour to explore Mt. Meru Nature forest will take you to enjoy crispy fresh air while learning about community conservation projects. Located 4 kms off Moshi Arusha highway and 35 km from Kilimanjaro
International Airport.

Mkuu Cultural Tourism Enterprise

Looking for a place to explore before your climb to Mount Kilimanjaro? The friendly Chagga People welcome visitors to their beautiful village lying between the slopes of Mt. Kilimanjaro and Lake Challa for cultural experiences. Mkuu Cultural Tourism Programme offers coffee experience, village cultural tours, visits to Lake Challa, preparation and tasting of local chagga foods, Chagga traditional dance and homestay experience. Located 61 km from Moshi town to
Mkuu Rombo District.

Hanag Cultural Tourism

Founded and managed by Barabaig people, the group offers visitors authentic rural African life experience including scenic Mount Hanang trekking tour, hikes in the natural forests rich with endemic flora and fauna. The Barabaig people offer traditional life experience, visiting the Iraqw tribe families as well as the blacksmith of the area. Hanang
Cultural Tourism promotes sustainable tourism for community development and natural resource conservation for
Mount Hanang. Located 68 km from Babati, Manyara Region.

Magamba Eco And Cultural Tourism

Tourist can enjoy a half day or full day village and farming tour, learn about the culture of Sambaa people who live in Usambara Mountains. For Botanist and Nature lovers Magamba forest hiking offers the best option to explore nature, learn about the unique species of plants and animals found in Usambara Mountains. Located 12 km from Lushoto Town, Tanga Region.

Pugu Hill Cultural Tourism

Pugu village offers the best cultural and nature experience for the weekend gate away given its proximity to Dar es Salaam city. The village is home to the indigenous Zaramo ethnic tribe lying on the Swahili Coast of the Indian Ocean. Meet and interact with local Wazaramo, taste Swahili food and even meet with the traditional healer or
participate in cattle herding. A hike to the Pugu Hill natural forest is rewarding. Located 25 km from Dar-es-Salaam

Mama Shoo Cultural Tourism

The Cultural Tourism Programme here organizes one of the best local Batiki making experiences, painting lessons with local women from the village. Visitors can take a day out in the village to interact with local farmers for coffee experience, participate in community tree planting projects. Enjoy delicious local foods and drinks made by the mamas while listening to the history of the Chagga people. Their homestay programme offers a unique opportunity for visitors to spend a night in a local home. Located at Maili Sita-Mnadani village, 12.5 km from Moshi Town.

Mama Mary Cultural Tourism

Mama Mary’s Cultural Tourism is an evergreen oasis where you can experience a mix of cultural activities in a scenic environment. Surrounded with beautiful flowers and vegetation, Mama Mary offer guest a unique opportunity to learn about local Wameeru tribe, their foods, Medicinal uses of different plants in her beautiful home garden. Extend your adventure to the nearby local market, mingle with local coffee farmers and visit local community development projects. Her comfortable homestay programme offers the best option for overnight stay with a local family. Located 9 km from Arusha City